Topic:

Motion in Branding

Brief description:

This workshop explores how animation can enhance brand identity, focusing on conceptual thinking, storytelling, and strategic motion design. Instead of a purely technical approach, we’ll dive into the creative process behind animated branding. Participants will engage in concept development, learning how movement can shape perception and brand personality. Through experimentation, we’ll explore ways to push creative boundaries and discover unexpected solutions. Finally, we’ll apply simple animation techniques, focusing on design logic rather than software mastery—allowing ideas to drive motion rather than the other way around.

A key aspect of this workshop is designing flexible, evolving identities—visual systems that adapt and transform over time. Using moving typography, we’ll experiment with dynamic expressions that unlock endless possibilities. This is a hands-on opportunity to play, test, and rethink how motion can make branding more alive, adaptable, and engaging.

Biography:

Andrej & Andrej Studio, based in Bratislava, Slovakia, was founded by Andrej Barčák and Andrej Čanecký during their university studies. The two first met in college and quickly began collaborating, forming a creative partnership. The studio embraces diverse expertise, fostering a dynamic exchange of ideas and evolving through collaboration, which fuels its uniquely bold, experimental, and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, and illustrations, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth.